BDM is different due to our dedication to the Design Thinking Methodology. This method focuses more on finding a solution than solving a problem. We’ve taken it up a couple of notches, super-charged it for the Digital world in order to deliver our mobile clients the razor-edged strategy, compelling creative, and rapid turnaround demanded by your customers.
Digital Design Thinking™ begins with an intimate understanding of your business model, product or service, target customer, marketing objectives, branding issues, competition, and past history. We begin with an audit phase. This is quickly followed up by uncovering any gaps in information that could propose the need for targeted research.
From these shared results, BDM will identify key strategic drivers, then move quickly into the realm of the 4 “I’s”: Ideation/Incubation/Illumination/Iteration. From that exercise, we then move into the rapid prototype phase where we develop several possible Digital solutions that support your identified goals. Creative approaches are nailed down, UI issues identified and prototyped. This allows the entire team to look, feel, touch and smell how the final solution will be perceived by the ultimate customer.
We then guide the development of your final App to ensure that the solution is tightly integrated into your pre-existing effort. Lastly, we assist both your internal and external partners in the executionary or tactical phase of the product or service launch. This helps to create a holistic solution, and not just a stand-alone effort.
The Digital Design Thinking™ process is simple yet powerful:
- Product/Services Brand Audit & Research
- Identification of Key Strategic Drivers
- Ideation/Incubation/Illumination/Iteration
- Rapid Prototyping/Iteration
- App Development/Testing/Launch
- Brand Integration
- SEO/SEM
- Social Networking Integration
- PR/Launch/Messaging
- Metrics/Aftermath
While not every project needs this immersive approach, the discipline, when properly applied, can lead to transformational changes in an organization. Bomb Digital Media can interject as little or as much of this process as your project needs. We can work with your current situation, or take it from ground zero to completion.
